Tata PRIMA Launched in the UAE & Oman

Tuesday, 31 March 2015

Mumbai: Tata Motors, India’s largest automobile manufacturer has launched the next-generation of Tata Prima heavy commercial vehicles in the UAE and OMAN.

In the UAE, Tata Motors launched two Prima models with dealer partners, Dubai’s United Diesel and Dalma Motors of Abu Dhabi, while in Oman, three models have been launched with partners Al Hasher & Company.

Tata Motors launched the PRIMA 4438.S (4X2) tractor head and PRIMA 4038.K (6X4) Construction tipper in the UAE.

In Oman the PRIMA, will be available as a Prime mover, Rigid Tipper and Tanker in the 4x2 and 6x4 configuration, with the PRIMA 4438.S and the PRIMA 4038.K, catering to fleet owners, goods transportation, construction and waste management companies.

The Tata Prima with its power, sustainable speed, safety and reliability, best-in-class, aggregates, cabin features and comfort, and was uncompromisingly designed for long-distance and long hours of transportation.

Developed with Tata Motors’ subsidiary – Tata Daewoo Commercial Vehicles (TDCV), the award winning Tata PRIMA range sets new benchmarks in performance and design of a next-generation commercial vehicle; based on superior technology, optimum power, fuel efficiency and safety.

Built with technical inputs from across the world, the Tata PRIMA is based on an Italian cab design, engine technology from the US and Europe, gearbox expertise from Germany, chassis know-how from Mexico, sheet metal dies from Japan and Korea, as well as Swedish precision on the robotic weld line; hence its title of 'World truck’ by Tata Motors.

Mr. Ravindra Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors, said, “The launch of the Tata Prima brand in Oman and the UAE, is an important milestone in Tata Motors’ continued expansion in the GCC region. A new next-generation range of commercial vehicles by Tata Motors, the Tata Prima brand is shaped by technology, know-how and expertise from across the globe. The range that has been launched in both the markets is world-class in every sense, giving our customers competitive business advantages, with the trusted credentials of the Tata Motors brand.”

A multiple award-winning range of trucks from Tata Motors, the Tata PRIMA is available in different trims, including multi-axle trucks, tractor-trailers and tippers, apt for several applications, thus meeting varied end-user requirements. With the range extending up to 49 tonnes and engine options up to 411 kilowatts, the Tata Prima is the efficient long distance workhorse.

The new next-generation range of Tata Prima commercial vehicles boasts outstanding material and build quality, comfort, driving dynamics and economy at the same time offering customers the lowest cost of ownership. Equipped with strong aggregates and a robust chassis frame and suspension, the Tata Prima range meets the highest operating standards under extreme conditions.

Besides focusing on the mechanics of the vehicle, the uniqueness of the Tata Prima is that its cab focuses on driver comfort. The cockpit of the Tata Prima is both functional and visually ergonomic with a separation in terms of the working and living area. The cabin is air-conditioned and includes reclining seats, armrests, an adjustable steering system, an audio system and Global Positioning System (GPS) as standard.

Tata Motors vehicles are imported into Australia by Fusion Automotive, which is part of the Walkinshaw Group and established late 2013 to market the six-model, Tata Xenon LCV range.

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