Tata Motors Launches School Bus Telematics Service

Tuesday, 17 February 2015

Tata Motors has launched ‘Tata SKOOLMAN’, a telematics based tracking solution, aimed at addressing student safety during school bus travel.

The Tata SKOOLMAN will be standard on the Tata Ultra school bus range and will be available for after-market fitment on other model buses.

Making its debut at the SIAM Bus & Special Vehicle Show is the all-new Tata ‘Ultra BS3 – Safe School Bus’ equipped with Tata SKOOLMAN.

In addition to providing a host of safety features, the Tata SKOOLMAN also makes it convenient for parents to track the arrival and departure of their children in real time (through SMS alerts), live tracking on a map or via a mobile phone application. Tata SKOOLMAN also provides an effective fleet management tool for schools/bus fleet operators to plan bus routes better and manage their school bus fleet more effectively.

Commenting on the occasion, Mr. R Ramakrishnan, Senior Vice President, Commercial Vehicles Business Unit, Tata Motors said, “Safety of children is of paramount importance to Tata Motors as it is to parents who entrust them in the hands of schools every day. In our endeavour to make School transit safer, Tata Motors are proud to announce the launch of the Tata SKOOLMAN telematics system and the Tata Ultra Safe School Bus here today. We are confident that these products will represent a giant step towards ensuring safe transit for school children.

Mr. Ramakrishnan further added “In addition to technological enablers, safety of school children is also dependent to a great extent on the people involved in school transit - drivers, school bus staff, parents and most importantly school children themselves. It is important to sensitise them as well as create awareness about all aspects of children’s safety. In this direction Tata Motors has launched several special initiatives such as Hamare Bus Ki Baat Hai’ and ‘DREAM IT TO WIN IT’. The programs are meant to familiarise, train and sensitise all stakeholders, in various aspects of children’s safety during school transit.”

The Tata Ultra Safe School bus is fitted with two cameras; one on the windscreen and one facing the interior to monitor to capture & display real time images. There’s also a DVR System with built-in GPS sensors, rear view cameras with display monitor mounted on the dashboard, door buzzer & indicator on dash board, electronic front destination board and a stop request switch on each seat.


Convenience for Parents:

• Triggers an automatic SMS alert to parents/guardians, on arrival of the bus, for just in time pick-up and drop

• Empowers parents with a mobile application to track the school bus carrying their children, through a map on a real time basis

• Notifies the parent on the location of the bus, through a SMS based query system

Safety for Schools:

• Tracking of school buses on real time basis to ensure safety of the children onboard – an update is generated every 10 seconds

• Schools receive a notifications on instances of unsafe driving through a SMS or e-mail alert

• Schools can stay assured of data security against any unauthorized access through 256 bit AES data encryption technique for data communication and dedicated server space for school data

• Prevents entry of buses in zones that schools perceive unsafe for children by geo-fencing the restricted regions

Efficiency for Bus Fleet admins/owners:

• Plan and deploy the fleet in the best possible way through route management facility – define bus stops, create and manage routes

• Analyze and optimize the performance of every bus in the fleet, based on an extensive set of fleet usage reports and thereby increase the productivity of the entire fleet. The reports can be generated

• Bus wise, route wise, bus-stop wise or driver wise

• On Daily, weekly and monthly basis

• For Single vehicles as well as fleets

• Ensures optimum availability of the fleet by using fleet related reminders to avoid missing any of the bus related renewals

• Minimises fuel consumption and reduces the carbon footprint by tracking the duration for which the bus was idling through ‘engine-Idling monitoring’

Tata Motors is the country’s largest bus manufacturer with the most complete range of transit vehicles that meets every need, arising from day-to-day travel. The company has continued to be a leader in this segment not just by setting technological benchmarks, but also by adapting innovations effectively to suit Indian travel conditions. Tata Motors has also developed a wide variety of buses and coaches that cater to the entire gamut of buses - from luxurious inter-city travel options, to safe transport choices for school going children.

Furthermore, Tata Motors has also developed Electric Hybrid buses and Articulated buses to meet the future transport needs for the ‘Envisaged Smart Cities’.

Tata Motors vehicles are imported into Australia by Fusion Automotive, which is part of the Walkinshaw Group and established late 2013 to market the six-model, Tata Xenon LCV range.

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