The TATA Prima

Wednesday, 7 January 2015

Pictured: The TATA Prima.


Tata Motors, India’s largest automobile manufacturer and the world’s fifth biggest truck maker have launched four next-generation PRIMA heavy commercial vehicles, into the Nepalese market, with partner Sipradi Trading Private Limited.


Setting new benchmarks in styling and features, the next-generation Tata PRIMA delivers a combination of power, world-class performance, fuel efficiency, superior technology and safety. The Tata PRIMA has been built with technical inputs from across the world – an Italian cab design, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence it’s referred to as the 'World Truck’ by Tata Motors.


The launch of these next-generation vehicles marks Tata Motors continued efforts in changing the trucking landscape in Nepal and comprise a series of configurations based on the PRIMA platform. In the Tipper segment, Tata Motors introduced the PRIMA LX 2523.K, whereas in the Cargo segment, Tata Motors introduced the PRIMA LX 2523.T, the PRIMA LX 3123.T and the PRIMA LX 4023.S, all of which have different combinations of drivelines, meeting end-user requirements for varied applications.


Commenting on the launch, Mr. RT Wasan, Head – International Business, Commercial Vehicles Business Unit, Tata Motors said “The launch of the PRIMA range in Nepal, is an important milestone in Tata Motors’ continued expansion in the Nepalese market and the SAARC region. As market leaders, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving the Nepalese customer competitive business advantages, with trusted credentials of the Tata Motors brand. The Tata PRIMA shaped by the latest technology, know-how and expertise with global standards of performance, comfort and safety will enable customers upgrade to a new-age truck, a result of customer feedback combined with years of experience in the trucking business. The range being launched today is world-class in every sense”


Having been extensively tested to meet global standards, the next-generation range of Tata PRIMA commercial vehicles boasts outstanding material and build quality, comfort, driving dynamics and economy, and continues to offer low cost of ownership.


The driveline of the four new models comprises the latest engine technology from Cummins Inc. with an output of 170kW, with transmission and axle technology from leading aggregate manufacturers across the world. The new-age range from Tata Motors, offers enhanced profitability for business, making it an ideal workhorse for distances or undertaking the harshest duties at construction sites.


The new generation Prima range boasts new interiors with a focus on driver comfort. The spacious cabin has reclining seats with captain chair armrests, sat nav, adjustable steering column and audio system as standard, with separate driver’s working and living areas.


Vehicle Description


The Prima LX 2523.T and Prima LX 3123.T have a GVW of 25 tonnes and 31 tonnes respectively. Both are powered by a high performance Cummins ISBe 5.9 common rail engine, generating 170kW. This engine is derived from the popular Cummins 6BT engine, along with Eaton's ES-9106A DD gearboxes. The driveline upgrade also includes the Tata RA 110 heavy-duty rear axle for high performance and reliability. These vehicles are the first multi-axle trucks in India & now Nepal to get the world class Prima cabin and all its features including the 4-point suspension, mechanically suspended seats, optional AC and wide bunks. Being the widest cabin available on multi-axle trucks in India and Nepal gives the driver benchmark levels of visibility, safety and driving comfort.


The PRIMA LX 4023.S prime mover with proven Cummins ISBe engine delivers plenty of power along with greater efficiency. Larger clutch in line with a heavier driveline, for increased clutch life & better performance coupled with Tata G 1150 OD gearbox with 9-speed ranges and overdrive, helps the engine stay within the optimal rpm range, reducing fuel expenses. Heavy-duty single reduction rear axle completes a truly optimal drivetrain.


Tipper Construck Prima 2523.K LX is designed with world-class features for maximum productivity. Matching global standards of excellence, the vehicle is backed by a high-performance CRDi Engine by Cummins coupled with proven Tata G1150 9-speed Gearbox for all heavy-duty applications, regardless of the terrain. Heavy Duty 37T Bogie Suspension for a comfortable ride and a lightweight load body with optimum deck length meets all loading and unloading requirements and allows faster trips, thereby permitting higher profitability. Excellent quality and reliability guarantees low maintenance cost and longer service intervals.


The Tata Prima is available in different trims, including multi-axle trucks; prime movers and tippers for several applications, thus meeting varied end-user requirements.


A combination of increased productivity and longer life makes the Prima range an indispensable asset – be it to large users, miners, transporters or owner-drivers who operate single and small fleets.

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